Desafio Sin Gluten Kids

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Desafio Sin Gluten Kids

Acerca de Desafío Sin Gluten Kids (2019):

Como un spin-off de Desafío Sin Gluten, el concurso de cocina amateur realizado en Octubre de 2018, nace, este año, Desafío Sin Gluten Kids. Una edición especial para niños y niñas de Uruguay, con el objetivo de integrar a los más pequeños, dándoles una oportunidad única para demostrar sus habilidades de cocina en conjunto a una dupla acompañante.

 

Más que una experiencia, una completa historia. Desafío Sin Gluten Kids logró ser un hito en este cuento que conecta personas junto a marcas. Orientada a todo Uruguay, y con mucho foco hacia el interior del país, Desafío Sin Gluten Kids (DSGk) formó parte de una activación a través Facebook, Instagram y otras redes y networks, además de decenas de medios de prensa tradicionales y un excelente WOM (boca a boca).

El concurso se desempeñó como una historia. Durante la primera etapa, “la presentación”, se hace una convocatoria vía redes hacia participantes, de los cuales se seleccionaron los mejores y  formaron parte del grupo de pre-finalistas. El desarrollo de esta historia fue la segunda etapa: una votación online a través de interacciones que elige a los finalistas para participar del desenlace, el concurso.

El concurso:

Consistió en 3 etapas: convocatoria, votación y evento.

La convocatoria fue realizada en Febrero de 2019, con una duración de 1 mes. Se recibieron más de 200 solicitudes de participación de los cuales fueron seleccionado un total de 18 duplas.

Requirió de equipos múltiples de coordinación desde marketing digital, pasando por producción y desarrollo audiovisual, además de desarrollo web y gestión comercial.

La votación tuvo una duración de 2 semanas y se realizó exclusivamente a través de Facebook y la aplicación InfoCelíacos. Los objetivos planteados desde un inicio fueron superados en un promedio del 35%

Más de 1.4 millones de impresiones de nuestras marcas anunciantes en redes sociales, +50000 interacciones totales, 60.000 reproducciones de video y un alcance total de casi 400k de usuarios en internet.

Solicitá el reporte completo a: info@pandora.com.uy

El evento realizado el 7 de Abril contó con la participación de 50 personas en sala y las duplas seleccionados en la votación, además de 10 personas de equipo de producción.

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